Domain Case Studies and Articles
An ultra-premium domain brings: Authority, Credibility, Legitimacy, Memorability, Value, and Visibility. Quality premium domains are lead generators, brand enhancers, and appreciating assets. All three lead to increased ROI and higher company valuations—while reducing the cost of customer acquisition. Premium domains also provide a sustainable competitive advantage and are powerful tools for growth—highly targeted, authoritative, and memorable global brands that force multiply your existing branding and marketing efforts. Moreover, a study by NCC Group found that a premium domain name can improve customer perception by up to 75%.
Check out our white papers on the subject: What Smart Founders Know About Domain Names and What Smart Companies Know about Domain Names. Additionally, read How Premium Domains Help with Funding.
"Ultra-premium Domain Names like these can help a company achieve instant brand recognition, ignite a business, and massively accelerate value creation.” —MicroStrategy CEO, Michael J. Saylor, on the Domain Name Voice(.) com which sold for $30 million in cash in June 2019
“If you have a US startup called X and you don't have x.com, you should probably change your name. The problem with not having the .com of your name is that it signals weakness. Unless you're so big that your reputation precedes you, a marginal domain suggests you're a marginal company." —Paul Graham, Y Combinator
Check out our white papers on the subject: What Smart Founders Know About Domain Names and What Smart Companies Know about Domain Names. Additionally, read How Premium Domains Help with Funding.
"Ultra-premium Domain Names like these can help a company achieve instant brand recognition, ignite a business, and massively accelerate value creation.” —MicroStrategy CEO, Michael J. Saylor, on the Domain Name Voice(.) com which sold for $30 million in cash in June 2019
“If you have a US startup called X and you don't have x.com, you should probably change your name. The problem with not having the .com of your name is that it signals weakness. Unless you're so big that your reputation precedes you, a marginal domain suggests you're a marginal company." —Paul Graham, Y Combinator
“One of the best investments you can make early on is a solid .COM domain name. They’re not cheap, but they’re an asset that pays unquantifiable dividends down the line.
"One-word dictionary domains are the holy grail...They’re not cheap, but they stamp authority, allow you to build trust with your customers faster (all else being equal) and typically convert better from paid digital through to checkout/sale.” — Harry Hurst, Founder & CEO at Pipe (Pipe.com)
"WHEN WE FOUNDED THE COMPANY IN 2016, SECURING THE DOMAIN FAIR.COM WAS ANYTHING BUT EASY. HOWEVER, VERY QUICKLY WE SAW GREAT RETURNS WITH RESPECT TO CUSTOMER RECOGNITION, SERVICE ADOPTION, WEBSITE EXPOSURE, AND SEO." — SCOTT PAINTER, FOUNDER & CEO AT FAIR (FAIR.COM)
"the new name [diapers.com] made the company more efficient, because it had to spend less money to acquire new business." —Leonard LODISH, tHE FIRST OUTSIDE DIRECTOR FOR DIAPERS.COM, WHICH GOT ITS START AS 1-800-DIAPERS before upgrading to diapers.com
The CEO of NFT.com Shares Domain Acquisition Learnings
Owners of Premium Domains Share RESULTS
Founders & Entrepreneurs Comment on Premium .COM Domains
Companies Who Cleverly Upgraded Their Domain Names
The Most Expensive Domain Names Ever Sold
How Much of a Startup's Funding Should Be Spent on a Domain Name
Supply and Demand: Evaluating a Domain Name's Worth
Swag.com CEO Jeremy Parker: "There Is So Much Value in a Good Domain Name"
30+ Companies Who've Recently Acquired and Upgraded to their Exact Match .COM
The Days of One Word .COMs Selling for under 7 Figures May Be Numbered
MicroStrategy CEO Michael Saylor: Why Domain Names Are the Foundation and Framework for the Future
Harry Hurst, Founder of Pipe.com: One Word Domains Are The Holy Grail
Facebook paid more than $6 million to purchase the Bulletin.com URL this year (2021)
How the $675K Acquisition of Teamwork.com Paid for Itself in One Year
Companies Who Acquired Their Exact-Match .COM on Their Way to Becoming Unicorns: Part 1
Companies Who Acquired Their Exact-Match .COM on Their Way to Becoming Unicorns: Part 2
From TuftandNeedle.com to TN.com: Why Upgrading to TN.com Was the Best Investment We Ever Made
Why .COM is the Venture Capital Community's Power Player
Extend.com: To Own an Enduring Brand, You Need to Own that Domain
The Halo Effect: Aura Invests in their Global Brand by Acquiring Aura.com
Jason Calacanis Talks about the Importance of Great Domains
Paul Graham: In Order to Be Successful, You Must Own the .COM of Your Name
PepsiCo Moves into D2C with Snacks.com and PantryShop.com
How Swag.com Turned a Great Domain Name into $6 Million in Sales in 4 Years
Naming Advice: Premium Domains Reduce Your Cost of Customer Acquisition
After Packet.com Acquisition, Packet Acquired for $335 Million
Six Companies that Excelled after Switching to a One-Word-Com Domain Name
Insoles.com: 20% Direct Traffic = A Big Step Ahead
DataRecovery.com: The $1.66 Million Was Worth It
Do You Want More Money for Your Startup? Get a .COM Domain Name!
Woven CEO Credits Company's Success to Acquisition of Woven.com
Packet.com: Having Your Brand Buttoned Up Is Critical
Why Snappa.io Upgraded to Snappa.com: Branding, Trust, Growth & Avoiding Confusion
MicroStrategy CEO Comments on the $30M Sale of Voice.com and Domains as Asset Class
100 Companies Who Understand Domain Names
Headphones.com: How a Domain Created Credibility
Premium Domain Names Are Internet Beachfront Property
$30 Million Sale of Voice.com Sets New Record for Highest Cash Price Paid for a Domain Name
The Story Behind FAIR.com — Customer Recognition, Service Adoption, Website Exposure, and SEO
Owning Cover.com Has Lent an Extra Level of Legitimacy to the Brand and This, in Turn, Has Translated into Sales
Why Buying Pillows.com Was Worth Every Penny
Investors Gush Over Domains: VPN.com Publishes Four-Year Domain Name Story
Exact Match Domains: How to Price These High-Value Assets
Owning the best exact-match .COM in your industry creates a durable and competitive advantage that can never be stripped away
After Selling Ring to Amazon for Over $1 Billion CEO Confirms He Paid $1 Million for Ring.com Domain
How Much is a Domain Name Worth?
"ShoeBuy" Becomes "Shoes" — Walmart Maximizes Domain Acquired in $9M Deal
Ultra-Premium Domains Are Appreciating Assets
How Premium Domains Positively Impact SEO
Why I Spent $1.5M on Our Domain. It's A Lot of Money But Worth the Cost
What I Learned Spending $1.5M on Sumo.com—article and podcast
Choosing the Perfect Domain Is Crucial to the Success of a Startup
The Nut Case: Domain Investment Helps Yield $35 Million in Revenue
.COM is the Choice of VC Backed Start Ups
GoEnjoy.com Acquires Enjoy.com in 7-Figure Domain Buy
Want to Expand Globally? Buy a Global .COM
Location, Location, Location: How to Use Premium Domains as Premium Property
Microsoft Research Study: Domain Bias (Preference) During Search
How Exact Match Domains Drive Revenue and Decrease Ad Budgets
Coupons.com IPO Values Company at $2.2 Billion
From Beep to CarLoans: How a domain name change resulted in a $40 million turnover boost
Having a generic/keyword domain can make all the difference: Dresses.com receives 70% type in traffic
Owners of Premium Domains Share RESULTS
Founders & Entrepreneurs Comment on Premium .COM Domains
Companies Who Cleverly Upgraded Their Domain Names
The Most Expensive Domain Names Ever Sold
How Much of a Startup's Funding Should Be Spent on a Domain Name
Supply and Demand: Evaluating a Domain Name's Worth
Swag.com CEO Jeremy Parker: "There Is So Much Value in a Good Domain Name"
30+ Companies Who've Recently Acquired and Upgraded to their Exact Match .COM
The Days of One Word .COMs Selling for under 7 Figures May Be Numbered
MicroStrategy CEO Michael Saylor: Why Domain Names Are the Foundation and Framework for the Future
Harry Hurst, Founder of Pipe.com: One Word Domains Are The Holy Grail
Facebook paid more than $6 million to purchase the Bulletin.com URL this year (2021)
How the $675K Acquisition of Teamwork.com Paid for Itself in One Year
Companies Who Acquired Their Exact-Match .COM on Their Way to Becoming Unicorns: Part 1
Companies Who Acquired Their Exact-Match .COM on Their Way to Becoming Unicorns: Part 2
From TuftandNeedle.com to TN.com: Why Upgrading to TN.com Was the Best Investment We Ever Made
Why .COM is the Venture Capital Community's Power Player
Extend.com: To Own an Enduring Brand, You Need to Own that Domain
The Halo Effect: Aura Invests in their Global Brand by Acquiring Aura.com
Jason Calacanis Talks about the Importance of Great Domains
Paul Graham: In Order to Be Successful, You Must Own the .COM of Your Name
PepsiCo Moves into D2C with Snacks.com and PantryShop.com
How Swag.com Turned a Great Domain Name into $6 Million in Sales in 4 Years
Naming Advice: Premium Domains Reduce Your Cost of Customer Acquisition
After Packet.com Acquisition, Packet Acquired for $335 Million
Six Companies that Excelled after Switching to a One-Word-Com Domain Name
Insoles.com: 20% Direct Traffic = A Big Step Ahead
DataRecovery.com: The $1.66 Million Was Worth It
Do You Want More Money for Your Startup? Get a .COM Domain Name!
Woven CEO Credits Company's Success to Acquisition of Woven.com
Packet.com: Having Your Brand Buttoned Up Is Critical
Why Snappa.io Upgraded to Snappa.com: Branding, Trust, Growth & Avoiding Confusion
MicroStrategy CEO Comments on the $30M Sale of Voice.com and Domains as Asset Class
100 Companies Who Understand Domain Names
Headphones.com: How a Domain Created Credibility
Premium Domain Names Are Internet Beachfront Property
$30 Million Sale of Voice.com Sets New Record for Highest Cash Price Paid for a Domain Name
The Story Behind FAIR.com — Customer Recognition, Service Adoption, Website Exposure, and SEO
Owning Cover.com Has Lent an Extra Level of Legitimacy to the Brand and This, in Turn, Has Translated into Sales
Why Buying Pillows.com Was Worth Every Penny
Investors Gush Over Domains: VPN.com Publishes Four-Year Domain Name Story
Exact Match Domains: How to Price These High-Value Assets
Owning the best exact-match .COM in your industry creates a durable and competitive advantage that can never be stripped away
After Selling Ring to Amazon for Over $1 Billion CEO Confirms He Paid $1 Million for Ring.com Domain
How Much is a Domain Name Worth?
"ShoeBuy" Becomes "Shoes" — Walmart Maximizes Domain Acquired in $9M Deal
Ultra-Premium Domains Are Appreciating Assets
How Premium Domains Positively Impact SEO
Why I Spent $1.5M on Our Domain. It's A Lot of Money But Worth the Cost
What I Learned Spending $1.5M on Sumo.com—article and podcast
Choosing the Perfect Domain Is Crucial to the Success of a Startup
The Nut Case: Domain Investment Helps Yield $35 Million in Revenue
.COM is the Choice of VC Backed Start Ups
GoEnjoy.com Acquires Enjoy.com in 7-Figure Domain Buy
Want to Expand Globally? Buy a Global .COM
Location, Location, Location: How to Use Premium Domains as Premium Property
Microsoft Research Study: Domain Bias (Preference) During Search
How Exact Match Domains Drive Revenue and Decrease Ad Budgets
Coupons.com IPO Values Company at $2.2 Billion
From Beep to CarLoans: How a domain name change resulted in a $40 million turnover boost
Having a generic/keyword domain can make all the difference: Dresses.com receives 70% type in traffic
