Buckley Media | Defining.com specializes in domain name brokerage and acquisition, naming and branding. Our experienced team, known for its exemplary customer service and strong, authentic relationships in the domain industry, startup industry, and established corporate universe, provides targeted, strategic outreach and stellar service to our valued clientele. The Buckley Media team epitomizes professionalism, expert guidance, a throughly customized approach, and trust.
To keep our fees low, Buckley Media casts the industry’s most talented and experienced players on an as-needed basis, using only the most appropriate talent for a specific project. Our group includes best-in-class brand strategists, naming and domain experts, web developers, consumer insights and innovation experts, writers and designers, and more. We have over two decades of relationships with the very best in the business to deliver efficient and effective results at a reasonable cost. Every time.
To keep our fees low, Buckley Media casts the industry’s most talented and experienced players on an as-needed basis, using only the most appropriate talent for a specific project. Our group includes best-in-class brand strategists, naming and domain experts, web developers, consumer insights and innovation experts, writers and designers, and more. We have over two decades of relationships with the very best in the business to deliver efficient and effective results at a reasonable cost. Every time.
Kate Buckley, MFA, CPC
Founder | President
Kate has over 25 years of experience in marketing and business development, with deep experience in premium domains (sales and acquisitions), branding, naming, strategy, and storytelling. Her background includes big agencies (Gray and Landor) as well as monetizing and developing ultra-premium domains (CCIN/The Castello Brothers). She is an expert at premium domain consulting and representation, specializing in buying and selling ultra-premium .COMs. Kate has personally brokered well over eight figures in both private and publicly-recorded top domains sales. She brokered a Top 10 domain sale in 2016, three of the world's Top 30 domain sales in 2017, as well as three of the world's Top 25 domain sales in 2018. In 2019, she brokered the 7-figure sale of Chocolate.com, and landed two of the world's Top 15 domain sales in 2020. In 2021, she sold eBike.com for 7 figures and continues to make chart-topping sales, both publicly and privately.
Kate excels at analyzing an organization's critical requirements, understanding both who a brand is now, and who they want to be when they grow up—devising the resources, stories and strategies to bridge that gap. She's a strong communicator who can identify deficiencies and opportunities, and develop innovative, creative and effective solutions for engaging consumers and enhancing competitiveness.
Kate graduated with honors from the University of Kentucky with a BA in Advertising/PR/Communications. She also holds an MFA in Creative Writing (Spalding University), and is a Certified Professional Coach and Corporate Trainer (LCIOC), Public Speaker (AMA), and accomplished artist, award-winning poet and author, contributor and keynote speaker. Kate is a regular speaker and panelist on the domain industry and branding, including keynoting NamesCon Global; has been published by The Business Journals, Forbes, and other key publications, and has been interviewed or profiled by DNJournal, Domain Name Wire, Domain Sherpa Review, Domainer Show, Hooked on Startups, Internet Commerce Association (ICA), Kickstart Commerce, TheDomainShow.com, and more. Kate is also a member of the Forbes Business Council and was most recently named to the Forbes Next 1000. A proud member of the ICA, Buckley Media is also a member of ICANN Business Constituency where Kate serves on the Credentials Committee. Kate@Defining.com
Founder | President
Kate has over 25 years of experience in marketing and business development, with deep experience in premium domains (sales and acquisitions), branding, naming, strategy, and storytelling. Her background includes big agencies (Gray and Landor) as well as monetizing and developing ultra-premium domains (CCIN/The Castello Brothers). She is an expert at premium domain consulting and representation, specializing in buying and selling ultra-premium .COMs. Kate has personally brokered well over eight figures in both private and publicly-recorded top domains sales. She brokered a Top 10 domain sale in 2016, three of the world's Top 30 domain sales in 2017, as well as three of the world's Top 25 domain sales in 2018. In 2019, she brokered the 7-figure sale of Chocolate.com, and landed two of the world's Top 15 domain sales in 2020. In 2021, she sold eBike.com for 7 figures and continues to make chart-topping sales, both publicly and privately.
Kate excels at analyzing an organization's critical requirements, understanding both who a brand is now, and who they want to be when they grow up—devising the resources, stories and strategies to bridge that gap. She's a strong communicator who can identify deficiencies and opportunities, and develop innovative, creative and effective solutions for engaging consumers and enhancing competitiveness.
Kate graduated with honors from the University of Kentucky with a BA in Advertising/PR/Communications. She also holds an MFA in Creative Writing (Spalding University), and is a Certified Professional Coach and Corporate Trainer (LCIOC), Public Speaker (AMA), and accomplished artist, award-winning poet and author, contributor and keynote speaker. Kate is a regular speaker and panelist on the domain industry and branding, including keynoting NamesCon Global; has been published by The Business Journals, Forbes, and other key publications, and has been interviewed or profiled by DNJournal, Domain Name Wire, Domain Sherpa Review, Domainer Show, Hooked on Startups, Internet Commerce Association (ICA), Kickstart Commerce, TheDomainShow.com, and more. Kate is also a member of the Forbes Business Council and was most recently named to the Forbes Next 1000. A proud member of the ICA, Buckley Media is also a member of ICANN Business Constituency where Kate serves on the Credentials Committee. Kate@Defining.com
|Todd Henderson
Head of Brand Strategy
Todd is a branding executive with over 30 years of hands-on leadership experience. Having experienced mergers, acquisitions, IPOs, start-ups, wild successes, and epic failures, he is passionate about telling the best story possible about the brands he serves, and knows firsthand the critical difference the right domain makes.
A former animator at DreamWorks SKG, Todd started his agency journey as Chief Creative Officer at Viant. He then went on to found INK, specializing in building multi-million and billion-dollar brands—from naming to domains to strategy to branding to execution. Todd has worked with companies such as: Dell, Cisco, Edwards Lifesciences, Vizio, Baja Fresh, Cantor Fitzgerald, PacLife, etc. and has deep experience across many categories including: FinTech, Healthcare and Technology.
Todd brings his branding and naming expertise to Buckley Media, advising companies on the best name and exact match domain for their growth strategy, and partnering with Buckley Media | Defining.com on best-in-class branding and highly curated domain brokerage services. Todd@Defining.com
Head of Brand Strategy
Todd is a branding executive with over 30 years of hands-on leadership experience. Having experienced mergers, acquisitions, IPOs, start-ups, wild successes, and epic failures, he is passionate about telling the best story possible about the brands he serves, and knows firsthand the critical difference the right domain makes.
A former animator at DreamWorks SKG, Todd started his agency journey as Chief Creative Officer at Viant. He then went on to found INK, specializing in building multi-million and billion-dollar brands—from naming to domains to strategy to branding to execution. Todd has worked with companies such as: Dell, Cisco, Edwards Lifesciences, Vizio, Baja Fresh, Cantor Fitzgerald, PacLife, etc. and has deep experience across many categories including: FinTech, Healthcare and Technology.
Todd brings his branding and naming expertise to Buckley Media, advising companies on the best name and exact match domain for their growth strategy, and partnering with Buckley Media | Defining.com on best-in-class branding and highly curated domain brokerage services. Todd@Defining.com
Shane Cultra
Domain Advisor | Business Development
Shane has had a broad career in business and entrepreneurship over the last 30 years—from trading on the floor of the Chicago Board of Trade, to building a retail nursery business of 40 employees and cumulative sales in the 9 figures, to startup exits to Lionsgate films and ABC TV. Shane has been in the domain space since 1999, and has been featured as a domain/subject matter expert on 200 various podcasts over the years, 200 television programs, and has become known in the industry as "Domain Shane."
Shane brings his vast business expertise to Buckley Media | Defining.com and understands both sides of the negotiation table. He has been both the domain name owner and the end user—using domains to propel growth and marketing. In 2023, Shane made an effort to have a Zoom with 200 people he found interesting. In order to understand people and business there is no better way than to have a personal conversation. Shane brings that personal touch, entrepreneurial expertise, and broad general business experience to every relationship here at Buckley Media.
Shane graduated from the University of Alabama with a BA in General Management. Shane@Defining.com
Domain Advisor | Business Development
Shane has had a broad career in business and entrepreneurship over the last 30 years—from trading on the floor of the Chicago Board of Trade, to building a retail nursery business of 40 employees and cumulative sales in the 9 figures, to startup exits to Lionsgate films and ABC TV. Shane has been in the domain space since 1999, and has been featured as a domain/subject matter expert on 200 various podcasts over the years, 200 television programs, and has become known in the industry as "Domain Shane."
Shane brings his vast business expertise to Buckley Media | Defining.com and understands both sides of the negotiation table. He has been both the domain name owner and the end user—using domains to propel growth and marketing. In 2023, Shane made an effort to have a Zoom with 200 people he found interesting. In order to understand people and business there is no better way than to have a personal conversation. Shane brings that personal touch, entrepreneurial expertise, and broad general business experience to every relationship here at Buckley Media.
Shane graduated from the University of Alabama with a BA in General Management. Shane@Defining.com
Carla Westerdale
Corporate Domain Services
Carla is a thought-leader and pioneer in the Corporate Domain Management field, with an emphasis in privacy and security. She has an in-depth knowledge of the day-to-day business dynamics of protecting and optimizing domain portfolios and ancillary IP. With an expertise in managing large corporate domain portfolios honed over nearly two decades, Carla has a keen eye for identifying problem areas, then proposing and implementing impactful, efficient, and innovative solutions.
In addition to her experience managing domains, internet marketing and associative IP for companies such as Kaiser Permanente, Carla possesses a proven track record for creating and automating processes, developing best practice programs, establishing productive teams and engaging a wide range of stakeholders in order to meet objectives. She’s recognized throughout the industry as a strategic domain management expert, determined on delivering results custom-tailored to meet the needs of each organization.
In addition to holding a variety of professional certifications in her field, Carla graduated from California State University Long Beach’s College of Continuing and Professional Education. Sales@Defining.com
Corporate Domain Services
Carla is a thought-leader and pioneer in the Corporate Domain Management field, with an emphasis in privacy and security. She has an in-depth knowledge of the day-to-day business dynamics of protecting and optimizing domain portfolios and ancillary IP. With an expertise in managing large corporate domain portfolios honed over nearly two decades, Carla has a keen eye for identifying problem areas, then proposing and implementing impactful, efficient, and innovative solutions.
In addition to her experience managing domains, internet marketing and associative IP for companies such as Kaiser Permanente, Carla possesses a proven track record for creating and automating processes, developing best practice programs, establishing productive teams and engaging a wide range of stakeholders in order to meet objectives. She’s recognized throughout the industry as a strategic domain management expert, determined on delivering results custom-tailored to meet the needs of each organization.
In addition to holding a variety of professional certifications in her field, Carla graduated from California State University Long Beach’s College of Continuing and Professional Education. Sales@Defining.com
Sarah Buckley Faulkner
Consumer Insights & Innovation
Sarah's background includes a 14-year career with Procter & Gamble leading consumer and market insights across multiple billion dollar brands and intrapreneurial startups. She is a nationally-published writer on business, innovation, and consumer research topics and acts as a mentor and advisor for multiple startup accelerators/ incubators.
Sarah integrates meaningful consumer insights with strong business acumen to bring unique value to clients looking for growth through innovation. She brings innate curiosity to understanding consumers and discovering new market opportunities—spotting patterns, making new connections and creating future scenarios. Sarah specializes in uncovering salient market trends and unmet consumer needs, identifying high potential opportunity spaces, and helping create meaningful ideas, innovations, and business models to shape future markets. She has led global consumer research and idea development throughout the Americas, Europe and Asia, and has experience across many categories including: Consumer Packaged Goods, Health Care, Pet Care, Food & Beverage, and Luxury/Lifestyle Goods & Services.
Sarah graduated with honors from Miami University (Ohio) with a BS in Mass Communication and minors in Marketing and Management.
Consumer Insights & Innovation
Sarah's background includes a 14-year career with Procter & Gamble leading consumer and market insights across multiple billion dollar brands and intrapreneurial startups. She is a nationally-published writer on business, innovation, and consumer research topics and acts as a mentor and advisor for multiple startup accelerators/ incubators.
Sarah integrates meaningful consumer insights with strong business acumen to bring unique value to clients looking for growth through innovation. She brings innate curiosity to understanding consumers and discovering new market opportunities—spotting patterns, making new connections and creating future scenarios. Sarah specializes in uncovering salient market trends and unmet consumer needs, identifying high potential opportunity spaces, and helping create meaningful ideas, innovations, and business models to shape future markets. She has led global consumer research and idea development throughout the Americas, Europe and Asia, and has experience across many categories including: Consumer Packaged Goods, Health Care, Pet Care, Food & Beverage, and Luxury/Lifestyle Goods & Services.
Sarah graduated with honors from Miami University (Ohio) with a BS in Mass Communication and minors in Marketing and Management.
Alex Jewett
Digital Marketing & E-Commerce | Lead Generation
Alex specializes in data-driven, performance-focused online campaigns that drive sales and high-quality leads. Her background includes working as the Ecommerce Director at Ethika, and as the Marketing Director of a lead generation agency where she managed multi-million dollar advertising budgets. Alex has managed campaigns for a wide range of companies from solar energy to ecommerce apparel to financial services.
She has extensive experience with Google Adwords, Bing Ads, Facebook Ads, and Yahoo Ads, in addition to a variety of email marketing platforms. She excels at finding the intersection between creativity and analytics to create fresh, yet high-performing online marketing strategies.
Alex graduated first in her class at the Argyros School of Business and Economics at Chapman University with a BS in Business Administration, emphasis in Marketing.
Digital Marketing & E-Commerce | Lead Generation
Alex specializes in data-driven, performance-focused online campaigns that drive sales and high-quality leads. Her background includes working as the Ecommerce Director at Ethika, and as the Marketing Director of a lead generation agency where she managed multi-million dollar advertising budgets. Alex has managed campaigns for a wide range of companies from solar energy to ecommerce apparel to financial services.
She has extensive experience with Google Adwords, Bing Ads, Facebook Ads, and Yahoo Ads, in addition to a variety of email marketing platforms. She excels at finding the intersection between creativity and analytics to create fresh, yet high-performing online marketing strategies.
Alex graduated first in her class at the Argyros School of Business and Economics at Chapman University with a BS in Business Administration, emphasis in Marketing.
Jason Simon
Graphic & Web Design | Creative Direction
With over 16 years of experience, Jason has designed everything from annual reports to posters, packaging to brochures, logos to corporate collateral, trade show booths to commercials...and the list goes on and on. As does his list of honors and awards. It's kind of embarrassing.
Jason specializes in taking strategy and expressing it creatively in a way that is clean, sophisticated and ultimately, communicates the message in an impactful, yet succinct way. Each project is carefully designed to best reflect the nature and character of the company and audience for which it represents. Like all Buckley Media associates, Jason offers highly diverse, big agency experience without the big ego.
Jason holds a BFA in Graphic Design from California State, Long Beach.
Graphic & Web Design | Creative Direction
With over 16 years of experience, Jason has designed everything from annual reports to posters, packaging to brochures, logos to corporate collateral, trade show booths to commercials...and the list goes on and on. As does his list of honors and awards. It's kind of embarrassing.
Jason specializes in taking strategy and expressing it creatively in a way that is clean, sophisticated and ultimately, communicates the message in an impactful, yet succinct way. Each project is carefully designed to best reflect the nature and character of the company and audience for which it represents. Like all Buckley Media associates, Jason offers highly diverse, big agency experience without the big ego.
Jason holds a BFA in Graphic Design from California State, Long Beach.
