What's in a name? Pretty much the entire future of your company.
Happily, we can help you find a name AND an exact-match domain.
Get the name right and you're halfway there. We work with founders, PE, and VCs to identify the right name for your company or brand, and help you to secure the exact match .com as well as ancillary IP. We tailor each project to the needs of the client and often specialize in smaller or growing companies. Our team of "word nerds" will analyze all of your parameters and go-to-market strategy, conduct exhaustive research and generate a curated list of names that match your ethos and roadmap, working with you every step of the way to ensure a perfect, snug fit. Our service offerings range from full-service, agency-level naming and branding exercises and deliverables, qualitative and quantitative testing (don't guess—test!), and checking for trademark and domain availability, to simple consulting on finding your ideal exact-match .com.
Approach: We will generate a master list of names that fit the naming parameters/creative brief. Through an internal review process, we will evaluate the master list and select specific names for pre-screening (USPTO database, domain availability—including ancillary domains and digital assets for brand protection, etc). From the surviving candidates, we will present specific recommendations with supporting rationale.
Whether consulting on a name or rebrand, or performing a full naming exercise, we solve for:
Approach: We will generate a master list of names that fit the naming parameters/creative brief. Through an internal review process, we will evaluate the master list and select specific names for pre-screening (USPTO database, domain availability—including ancillary domains and digital assets for brand protection, etc). From the surviving candidates, we will present specific recommendations with supporting rationale.
Whether consulting on a name or rebrand, or performing a full naming exercise, we solve for:
- Instant Authority: Perceived market credibility, perceived market leadership, respect
- Establish Company, Product or Service Dominance
- Highly Identifiable and Recognizable Globally
- Easy to Spell / High Memorability: Clients and prospects should be able to easily pronounce and spell your company's name
- Passes the ‘Radio or Audio Test’ easily: And not just the radio, these days! Online voice assistants like Apple’s Siri or Amazon’s Alexa are quickly emerging as major search portals
- Advantageous Brand Recall When Advertised or Marketed
- Search Engine Opportunity: Historically, exact match keywords are rated higher for relevancy, search engine placement
- CPC Opportunity: Increased click-through rates due to user’s recognition, familiarity, trust, and respect
As renowned Angel Investor, Jason Calacanis said:
“The name of your startup is critically important to its success—six letters or under, generally easy to spell and certainly unique. Great entrepreneurs tackle and solve challenging issues like naming their company well, and if you can’t name your company well, you’re simply not worth investing in. I know it’s a harsh statement, but it is true. better you hear it now while you still have a chance to hit a homerun.
"If you go into a VC or angel meeting with a crappy name, they will look at it the same way they look at you unshaven with a stain on your shirt and a deck full of misspellings: that you lack focus and attention to detail. A stunning domain name paired with a world-class logo makes you look like a killer. That is what you want when you’re in a meeting asking people to give you money: Credibility. Under no circumstance should you settle for an ok or bad name, except if it’s just a placeholder and you’re not showing it to investors."
Furthermore, a study by psychologist Michaela Wänke found consumers used names "diagnostically" to shape their perceptions of hotels, even after seeing information on their features, guest testimonials and images. Even changing a single letter can transform its psychological impact— a 2004 study saw an ice cream named "Frosh" being rated as richer, smoother and creamier than another called "Frish," despite them being the exact same product! What does that mean to you? Get your business name (and exact match domain!) right the first time in order to have a positive and lasting impact on customer perceptions.
“The name of your startup is critically important to its success—six letters or under, generally easy to spell and certainly unique. Great entrepreneurs tackle and solve challenging issues like naming their company well, and if you can’t name your company well, you’re simply not worth investing in. I know it’s a harsh statement, but it is true. better you hear it now while you still have a chance to hit a homerun.
"If you go into a VC or angel meeting with a crappy name, they will look at it the same way they look at you unshaven with a stain on your shirt and a deck full of misspellings: that you lack focus and attention to detail. A stunning domain name paired with a world-class logo makes you look like a killer. That is what you want when you’re in a meeting asking people to give you money: Credibility. Under no circumstance should you settle for an ok or bad name, except if it’s just a placeholder and you’re not showing it to investors."
Furthermore, a study by psychologist Michaela Wänke found consumers used names "diagnostically" to shape their perceptions of hotels, even after seeing information on their features, guest testimonials and images. Even changing a single letter can transform its psychological impact— a 2004 study saw an ice cream named "Frosh" being rated as richer, smoother and creamier than another called "Frish," despite them being the exact same product! What does that mean to you? Get your business name (and exact match domain!) right the first time in order to have a positive and lasting impact on customer perceptions.
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